is the home of a dynamic collection of projects authored by Lynn Brem, a mental ecologist, memetic engineer, and architect of physical and virtual structures. Lynn believes the spaces we inhabit and the tools we use create the template for our lives, and has maintained a passionate vision since the infancy of personal computing about the potential for harnessing these marvelous, powerful machines to augment human growth.

Take Back Your Brain!
Lynn has pioneered the field of "personal marketing," which uses personal technology along with the strategies and tactics of commercial marketing to advertise to ourselves about achieving our own goals. The TBYB! website contains over 100 articles that teach you how to create and deliver advertising to yourself.