is the home of a dynamic collection of projects authored by Lynn Brem, whose made-up job titles include mental ecologist, memetic engineer, and architect of both physical and virtual structures. Lynn believes the spaces we inhabit and the tools we use create the template for our lives, and has maintained a passionate vision about the potential for harnessing these marvelous, powerful machines to augment human growth since the infancy of personal computing.

Take Back Your Brain!
Lynn wrote a blog a few years ago to explore a concept she called "personal marketing". The idea was to use personal technology, along with the strategies and tactics of commercial marketing, to advertise to ourselves about achieving our own goals. Many of the tools for implementing those strategies have changed in the intervening years, but the idea remains as relevant as ever. The archived TBYB! website contains over 100 articles that teach you how to create and deliver advertising to yourself.